This campaign is a powerhouse in the Cause, Sustainability, and Inclusion categories because it utilizes cutting-edge digital creativity (AI-generated shorts) to directly address the critical issue of the digital divide.

• Cause & Inclusion: The campaign's core mission is providing Computers 4 People (c4p) to those who lack access to modern technology. This is a direct Cause aimed at achieving digital equity. The strategy specifically targets "Minority Target Segments," highlighted by shorts like "Abuelo Online!" and "James gets a Full Ride!," demonstrating a deliberate and explicit focus on Inclusion and empowering underrepresented communities through technology.

• Sustainability: By focusing on the reuse and redistribution of technology, the campaign inherently promotes Sustainability. This model addresses electronic waste (e-waste) and ensures that functional hardware is given a second life, transforming a potential environmental problem into a powerful tool for social good and long-term community development.

• Creative Innovation: The use of AI-generated shorts for Phase 1 ("animals who had no access to modern technology") and Phase 2 ("motivated minorities") is a unique and attention-grabbing creative strategy that showcases digital innovation while communicating a deeply human and urgent message.

In summary, c4p leverages innovative AI media to successfully raise awareness and drive a tangible solution for digital equity, hitting all three criteria—Cause, Sustainability, and Inclusion—with measurable impact.