Here's an alternative, subtle yet powerful IMAGE hack for a bolder, simpler Shinjini Das #GoGetter Brand - could be a MEME, poster, banner - cover ... many content uses. #DASFX*
*(fyi: DAS EFX was popular 90s hip hop band. DASFX is excellent play/callback on legacy brand)
Summary: its always more effective to leverage race, ethnic, sex especially if (you) are a minority in a market. The idea is to control intended marketing arcs and abate negative reaction to campaigns as much as possible.