| Better Experience = Better Reach™
introducing:
In 2020, we will endeavour to deconstruct America's racist apparatus, isolate its functions, label them and apply techniques to ferret out the hideosity of Caucasian-defined racism in corporate verticals.
>LEARN more about how #SEMIOTICS can be abused in egregious ways here
(are the answer...! )
SEMIOTICS in Design is the only way to enforce inclusion and evolve the practice as we all know it, to be honest. This older article via Jeffery Zeldman's A List Apart publication starts the conversation in the current cultural context. Affordance is the word used by the author of this post. Yet, this level of discourse sets the stage for radical cultural disruption to an otherwise race-segregated profession. >READ the entire article on AListApart here
| World Class Projects: 'Startup Pitch'
WHERE WE GO: INSIDE.COM
BKLTD takes chances. In 2016 we pitched Silicon Valley pioneer and entrepreneur Jason Calacanis' ambitions startup INSIDE . The result was more speculative work for us to be proud of. > See more work samples here.
| World Class Projects: 'Strong&Silky'
THE BIRTH OF A BEAUTY BRAND
BKLTD was hired by notable family owned entrepreneurial company KEYS GROUP in Florida USA. The result was a successful print and experiential launch featuring an eCommerce product hub > Read about the exciting project, see more work samples here.
| World Class Projects: 'HITMAN'
ANTI-TOBACCO USE AND PREVENTION VIDEO CAMPAIGN
Together with an iconic LA ad agency, BKLTD tapped notable film/video director Darren Grant to create this classic Broadband Emmy Nominated advert. > Read about the exciting project, see more work samples here.
| World Class Projects: الظفرة
DUBAI'S LEADING BROADCAST PROPERTY
Together with a respected Dubai and Lebanese marketer, BKLTD helped launch a leading TV and Internet property in the business-rich UAE market. > Read about the exciting project, see more work samples here.
